Hello, I'm Josephine

GIA Diamond Graduate Diploma | Advanced Fei Cui Jadeite Diploma (Merit)

I have over 20 years of experience in the jewellery and diamond industry, working across sales, operations, management, exhibitions, logistics, and client advisory.

Throughout my career, I’ve seen how often clients:

• feel pressured by sales language

• don’t fully understand what they’re buying

• regret decisions made without clear information

Gem Decode was created to change that.

I work independently and without commission, so my advice is always focused on your needs & wants, not on selling a product.

Whether you are buying a piece, learning about jewellery, or seeking guidance, my role is to help you understand first, decide second.

Founder

Our Philosophy

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