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Hello, I'm Jo

I have over 20 years of experience in the jewelry and diamond industry, working across sales, operations, exhibitions, logistics, and client advisory.

Throughout my career, I’ve seen how often clients:

  • feel pressured by sales language

  • don’t fully understand what they’re buying

  • regret decisions made without clear information

Gem Decode was created to change that.

Why Gem Decode?

  • Gem represents what is valuable — not only jewelry, but informed choices

  • Decode means breaking down complexity into clarity

I work independently and without commission, so my advice is always focused on your needs, not on selling a product.

Whether you are buying a piece, learning about jewelry, or seeking guidance, my role is to help you understand first, decide second.

A cozy workspace with a laptop, gemstone samples, and handwritten notes about jewelry.
A cozy workspace with a laptop, gemstone samples, and handwritten notes about jewelry.

150+

15

Trusted advice

Clear help

Get in Touch

Questions about jewelry? Reach out for clear, pressure-free guidance.

Phone

555-123-4567

Email

hello@gemdecode.com