Hello, I'm Jo
I have over 20 years of experience in the jewelry and diamond industry, working across sales, operations, exhibitions, logistics, and client advisory.
Throughout my career, I’ve seen how often clients:
feel pressured by sales language
don’t fully understand what they’re buying
regret decisions made without clear information
Gem Decode was created to change that.
Why Gem Decode?
Gem represents what is valuable — not only jewelry, but informed choices
Decode means breaking down complexity into clarity
I work independently and without commission, so my advice is always focused on your needs, not on selling a product.
Whether you are buying a piece, learning about jewelry, or seeking guidance, my role is to help you understand first, decide second.
150+
15
Trusted advice
Clear help
Get in Touch
Questions about jewelry? Reach out for clear, pressure-free guidance.
Phone
555-123-4567
hello@gemdecode.com
